Kurangkan Garam Guna Umami Chap Chap AJI-NO-MOTO®

To connect emotionally with younger audiences, we collaborated with local music group MFMF, to produce a catchy, feel-good original song about MSG. Known for their fresh sound and Gen Z appeal, MFMF. helped translate the campaign’s message into music that was both informative and entertaining. The jingle cleverly weaves in facts about MSG and Smart Salt, debunking myths through rhythm and rhyme in a way that feels fun and memorable. Played at the activation truck and shared across social platforms, the song became a unifying soundtrack for the campaign—turning education into entertainment, and helping AJI-NO-MOTO® stay top-of-mind long after the experience.