Listerine X Watsons Durianlicious Roving Truck Event

Introduction to Campaign (Challenge)

Bad breath can heighten self-consciousness and the lack of self-confidence, especially during a date or an important interview!

The brand-new Listerine Cool Mint Pocket Mist is convenient, refreshing, and powerful enough to kill 99.9%* germs for healthier mouth.

As such, Listerine Malaysia entrusted us to introduce this product to fellow Malaysians who love strong-tasting food (especially durians), but couldn’t bear the bad breath that comes after.

*Germs that cause bad breath, plague and gum problems

The Solution

After several months of planning and an actual truck PURCHASE*, our Durianlicious Roving Truck came to life!

The launch was held at Durian King SS2, which is reputable for its high-quality durians.

It is only fair if our guests could experience the effectiveness of Cool Mint Pocket Mist themselves, so they are served with premium durians and fresh coconuts before getting the chance to test it out!

The other star of the event – the Durianlicious Roving Truck – also featured a Spin Wheel with attractive prizes:

• Durian Ice-cream

• Durian Mochi

• Frozen XO Durians

• Dking RM50 Discount Voucher

• Cool Mint Listerine Mouthwash (100ml)

After the launch, the roving truck continued to move around 15 high-traffic areas Klang Valley throughout June whilst offering durian and Listerine products to the public!

On top of that the campaign was also promoted via Out of Home Advertisement through a Digital 15-sec high impact video to create further awareness.

P/S: We now have a beautiful truck under our care, so if your next campaign includes an event truck, HIT.US.UP!