Malaysian GP 2025

Building a bold presence at Malaysia’s biggest motorsports stage

As the Official Merchandiser of the Malaysian GP 2025, Hypergear and Pro Apparel needed a campaign identity that could stand out within the high-energy world of motorsports while bringing both brands together under one cohesive visual system.

EMG developed the collaboration’s campaign branding, anchored by a vibrant key visual that fused Malaysian landmarks, racing culture and streetwear energy. From the Sepang circuit and Petronas Towers to the rider, helmet and chequered-flag motifs, the visual language was designed to feel unmistakably local, fast-paced and collectible.

The identity was then extended across social media content, sticker packs, event graphics and exhibition design, ensuring the collaboration remained visually consistent from online promotion to the physical race-weekend experience.

Through EMG’s balance of love and logic, the campaign combined the emotional excitement of the Malaysian GP with a practical design system that could adapt across multiple formats and touchpoints.

The result was a distinctive, merchandise-led brand presence that positioned Hypergear and Pro Apparel confidently within one of Malaysia’s most prominent sporting events.