Singapore Laksa

Introduction to Campaign (Challenge)

Understanding the needs of the market for a new innovative product, Mi Sedaap came out with a new Singapore Laksa instant noodle flavour. With limited budget, the brand launched the product digitally to create awareness for the product.

The Solution

The product was introduced into the market via a attractive 3D-esque visual to showcase the explosive flavour of the product.

To further enhance the media spent, the brand also create urgency and cravings for the product via giveaway trials.

The Result

With only minimal media spending, the video managed to achieve 323K reach with RM0.02 cost per result via engagement objective (25X efficiency of media spent in comparison to industry benchmark)