Spritzer Sparkling Lemon Launch

How would one define class?

Some may think it could be through expensive clothes or luxurious cars. But what if, it’s actually as simple as a naturally flavoured sparkling drink?

Introducing Spritzer Sparkling Lemon, a tantalising twist on the classic sparkling water experience. Bursting with zesty lemon flavour and the signature crispness of Spritzer Sparkling, this new variant promises to invigorate taste buds while offering a healthier alternative to sugary beverages. Just like its counterpart, Spritzer Sparkling Lemon boasts zero sugar, zero colouring, and natural flavouring, embodying the brand's commitment to purity and quality.

With the rise of health consciousness sweeping the nation, Spritzer Sparkling Lemon will definitely be hit amongst consumers as the refreshing solution will provide for those seeking a guilt-free indulgence without compromising on taste.

Our campaign objective is to elevate Spritzer Sparkling Lemon as the go-to choice for those seeking natural refreshment and rejuvenation. With a focus on engaging Malaysian adults from mid to high-income levels who prioritise health and lead active lifestyles, we aim to capture their attention and leave a lasting impression.

Our Solution

To project the essence of Spritzer Sparkling Lemon, we’ve produced video content of different variations that showcase the product’s flavour profile through captivating visuals to evoke the sensation of the drink, enticing viewers to make a purchase.

To further position Spritzer Sparkling Lemon as the epitome of class and sophistication in the sparkling water market, the video was built around an elegant and sophisticated setting.  Featuring the brand ambassador, Meerqeen, it enhances the product’s desirability and elevates its perceived value.

The campaign execution involved leveraging two primary channels:

Digital-Out-Of-Home (DOOH) Advertising

The video was strategically placed on advertising screens in high-traffic areas. This allowed us to maximise exposure and reach our target audience of health-conscious Malaysian adults on the go. The captivating visuals and compelling messaging showcased Spritzer Sparkling Lemon in a sophisticated light, captivating passersby and leaving a lasting impression.

Social Media Platforms

The video was also strategically placed across various social media platforms, ensuring maximum reach to our target audience of health-conscious Malaysian adults. We leverage the power of social media to captivate viewers and drive brand engagement by seamlessly integrating into users' feeds to spark curiosity and prompt them to discover the irresistible taste of Spritzer Sparkling Lemon.